COSPLAY BACK PACK
A LIVING BREATHING BACK PACK FOR A CRYPTO AVATAR COSPLAY
A crypto gamification company came to us with an idea to create a brand activation that would capture audience's attention at multiple crypto fairs local and overseas. With their main icon being a blobby avatar, we set out to create a life size tamagochi-esque feature.
By evolving a cat backpack and creating a silicone blob, we created a living-breathing little blob. The backpack was installed with custom LED lights that moved along with the blob. As guests stare into the backpack, they come to realise that our little blob is breathing and glowing, much to their amusement.
This was:
A Transportable Brand Activation
We did:
Creative Direction, Interaction Design, Lighting Design, Project Management
Client:
Narra
The Vibe
The Sketches
The Builds
