KURATED POP-UP

As with any brand launch, pop-ups make up an essential part of the guest experience. With Kurated, a Korean wellness and beauty brand, we were tasked to spotlight their hero brand with a pop-up display and launch. 

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With the hero brand strongly grounded in essential oils and edgier colours, we latched on those characteristics to design the event. Displays and flooring took on the organic shape of oil spills, while materials were grounded in strong colours and chrome to create an edgier effect for guests. Smaller spaces were carved out for their team to have more engaging interactions and demonstrations of the product with guests.